Courses/Content Creation Foundations

From idea to publish — a system for creating content consistently and with impact.
Price
€179
This course is not open for purchase yet. Join the waitlist — we’ll email you when it launches.
Requirements: Any camera/phone and a platform account (IG/TikTok/YouTube).
Sections and lessons — use this as your filming checklist. Video lessons unlock after enrollment.
Who you help and what you stand for on camera.
Audience one-pager
Write who you serve in one clear sentence.
Content pillars (3-5)
Define pillars so every post fits a system.
Offer alignment
Connect content to services/courses without hard-selling every post.
Never run out of topics that match your brand.
Idea capture system
Collect ideas daily without overwhelm.
Hook patterns that work now
Write 10 hooks for one pillar in 20 minutes.
Repurposing matrix
Turn one shoot into many formats.
Hooks, body, CTA — tight and human.
30-60s structure
Hook, proof, CTA templates.
Talking head + B-roll scripts
Script for solo and for brand clients.
Captions that add, not repeat
Write on-screen text that lifts retention.
Batch so content does not eat your week.
Batch day planning
Plan a half-day that yields a week of content.
On-set checklist
Light, sound, slate, backups — zero chaos.
Client vs personal brand shoots
Adapt the system for paid work.
Cuts, captions and thumbnails that get watched.
Edit order of operations
Rough cut, sound, text, color, export.
Packaging: cover, title, first frame
Make the first second earn the rest.
Platform-specific exports
One master, multiple safe exports.
Cadence, iteration and what numbers matter.
Cadence you can keep
Pick a realistic posting rhythm.
Reading metrics without panic
Know which stats to act on.
Monthly review ritual
Double down on what worked; kill what did not.
Not sure what gear to buy? See starter to pro kits on Amazon.de