Three budgets — start right, scale later
You do not need a 10k EUR studio on day one. Pick a budget band, buy only what moves quality, and upgrade when content (or clients) pay for it. Links go to Amazon.de search results — add your Associates tag for commission.
As an Amazon Associate we may earn from qualifying purchases when you set NEXT_PUBLIC_AMAZON_ASSOCIATE_TAG. Prices are approximate guidance in EUR.
Look and sound decent with a phone. No PC required.
€150 – €400
Kit items approx. €150 if bought as listed
Best for: First videos, founders testing content, students
Flexible phone tripod
Stable frames beat handheld shake every time.
Lavalier mic for phone
Biggest quality jump under 50 EUR.
Small LED panel
Consistent face light when windows fail.
Clip ring / fill light
Travel backup for eyes and face.
Portable SSD 500GB
Offload phone footage so you keep shooting.
CapCut (free app)
Edit on phone — take the CapCut course.
Search links are starting points — compare sellers, check EU plugs/warranty, and buy only what you will use this month.
Mirrorless + clean audio + soft light + a laptop that can edit.
€1,200 – €2,500
Kit items approx. €2,240 if bought as listed
Best for: Weekly posting, first paid clients, course creators
Entry mirrorless / creator camera
Better low light and lens options than phone alone.
On-camera shotgun mic
Cleaner dialogue when lav is impractical.
Wireless lav system
Walk-and-talk and multi-person interviews.
2-light softbox kit
Soft key + fill for talking heads and product.
Video tripod + fluid head
Smooth pans and locked-off interviews.
1TB fast portable SSD
Project media and client archives.
Laptop 16GB+ for editing
DaVinci and multi-layer timelines without pain.
Search links are starting points — compare sellers, check EU plugs/warranty, and buy only what you will use this month.
Full production path up to about 10k EUR: body, glass, light, gimbal, edit station.
€7,000 – €10,000
Kit items approx. €9,000 if bought as listed
Best for: Agencies, retainers, commercial days
Full-frame / high-end hybrid body
Client-ready image and codec options.
Fast standard zoom (e.g. 24-70 f/2.8)
One workhorse lens for most jobs.
Pro wireless dual system
Reliable multi-mic days.
COB LED + modifiers
Power and shape light on location.
Gimbal stabilizer
Moving shots for brand films and B-roll.
Edit workstation (32GB / GPU)
4K timelines, color and export speed.
Color-capable monitor
Trust what you grade.
High-capacity SSD / backup
Protect client media; 3-2-1 mindset.
Search links are starting points — compare sellers, check EU plugs/warranty, and buy only what you will use this month.
Start with CapCut on phone, or jump to DaVinci when you have a computer.